Books

The edition abstracts of oral and poster presentations of participants of the Resonance Nanophotonics Educational Workshop (ReNEW) conference, which was held from July 8 to 12, 2024, at the Skolkovo Institute of Science and Technology.

Advertising and the media have been inextricably linked for several centuries. The monograph analyzes the current areas of research in advertising in mass media, the development of media advertising and those technological areas that are important for the survival of the advertising market and media business. The author considers typological features of media advertising and offers her model of advertising classification. The book is of scientific and practical interest and is addressed to teachers, graduate students, university students and a wide range of specialists working in the field of advertising and mass media.

The manual consists of lessons including adapted journalistic texts, lexical and creative tasks that motivate students to communicate on a given topic, to develop their practical skills and speech skills. The specific feature of the material organization is to get students to express their own opinion and conduct discussions when working in a group in Russian as a foreign language (the advanced stage) and in Russian as a non-native language. The goal of the course is to develop students’ language, speech and socio-cultural competence. The manual is aimed at improving all types of speech activity - reading, listening, speaking, writing. It covers a wide range of socio-cultural and public topics. All the texts are united by a common theme - ‘Topical issues of advertising’.
For students studying in different specialties and disciplines such as ‘Philology’, ‘Sociology’, ‘Journalism’, ‘Advertising and Public Relations’, ‘Intercultural Communication’, etc.

Evgeny Evgenievich Shiryaev, a Moscow University alumnus, who worked for many years at the Geological Faculty, has created a unique portrait gallery. Today, these portraits decorate the Rectors’ office-museum in the MSU building in Mokhovaya Street. Unfortunately, the portrait gallery is incomplete since the images of some of its rectors are unavailable now, however some background information about these rectors’ lives and activity still survives and is now on display at the museum.

The book presents a profound conceptual structure of Vladimir Nabokov's novel ‘Gift’. Guided by the desire to give a textually substantiated analysis of the novel’s content, the author chose the quotational style of presentation. The book is addressed to students, specialists of philology and all those who are interested in the work of Vladimir Nabokov.

This book offers a new reading of Alexander Pushkin’s ‘The Captain's Daughter’. The well-known literary critic Yu.M. Lotman rightly remarked: What’s happening with ‘The Captain's Daughter’ is the same as what happened to such works as Cervantes’s ‘Don Quixote’: the novel being too serious even for an adult reader, it has been transferred to the category of children’s books.’ The manual is addressed to high school students, applicants, students and teachers.

This book singles out four periods in the development of Pushkin's romanticism placing an emphasis on the history of its development in his lyric poetry, on lyrical romanticism as a moving phenomenon, on the dynamics of images, style, and aesthetic coloring of his works. Although being aware of the constant original values of Pushkin's romanticism, the author also considers both the changing opinions and forms of creativity corresponding to the poet’s nature, his mental make-up, in other words, this book studies the works of a Genius. It is addressed to specialists in philology and everyone who loves Pushkin.

The work analyses the role the European traditions of local self-government play in the practice of preparing and implementing zemstvo reforms in Russia in the second half of 19th and the early 20th centuries. The emphasis is placed on examining the issues related to the formation of representative bodies in municipalities, the role of election qualification mechanisms in regulating the composition of municipal assemblies. The monograph is designed for professionals - historians, political scientists, anyone who is interested in the history of local government.

The world-famous Polish philosopher, a historian of ideas, law, literature and culture, traces the centuries-old contacts between Russia and Poland and sums up his studies of the interconnections between the two Slavic peoples. In particular, he examines the issue of religious relations - a possible union of the Catholic and Orthodox Churches. The dramatic pages of the Polish insurgency are reproduced through the prism of the contradictory perception of the January 1863 Uprising by the Russian social, political and artistic thought.
For philosophers, Slavists, religious scholars and everyone who is interested in the history of modern thought. Translated from the Polish edition: Andrzej Walicki. Rosja, katolicyzm i sprawa polska. Warszawa: Prószyński i S-ka, 2002.

The experimental tasks included in the textbook are based on lecture materials read to students and are aimed at strengthening the theoretical knowledge gained. The publication can be useful for self-preparation of students of natural sciences faculties of universities and medical universities for classes in the physiology of the central nervous system, and can also be used to organize practical classes by university teachers of biological, medical, psychological, veterinary profile.

The manual presents experimental tests for practical consolidation of the fundamental lecture course in the physiology of man and animals, which was read at the biological, psychological and medical faculties, Moscow State University. Compared with the first edition (published by Moscow University Press in 1975), the manual includes a new section - problems in general pathophysiology. The manual describes both classical and advanced techniques using modern electronic equipment. The description of the tests is given in a format that generally corresponds to the rules for the design of scientific publications in the specialized literature.

For students, post-graduate students and teachers of biological, medical-biological, psychological and veterinary specialties.

In contemporary practice health psychology is an independent trend in psychological science, a universally recognized specialization giving rise to master theses and PhD dissertations, as well as to publications in more than a dozen scientific journals in the field. The present tutorial embraces both well-established and modern research models and data. Section 1 is devoted to theoretical and methodological bases of health psychology; section 2 studies destructive psychological factors affecting health; section 3 discusses health psychology approaches with respect to primary, secondary and tertiary prevention.

For psychology students who specialize in social psychology, clinical psychology, personality psychology, health psychology, as well as for anyone interested in the problems of modern health psychology and methods of changing health-risk behaviors.

The textbook aims to describe the way the system of linguistic education was formed in the Russian grammar studies of the 1820–1850s. Their authors' approaches to theoretical and practical issues of learning Russian are extended with the analysis of their contemporaries' reviews of the grammar textbooks. Tables, diagrams, follow-up questions, literature lists as well as tasks for the analysis of scientific and linguistic texts will allow readers to process the information in a more productive way. The addenda provide the basic information about the biography and studies of the prominent modern linguists and philosophers as well as Russian philologists of the XVIII–XX centuries mentioned in the book.

The textbook is intended to be used in the course on the history of Russian linguistics or alike.

The textbook "Russian Literature and journalism of the XVIII century" is already the 5th edition. The content of the book covers the period from Peter the Great's transformations to the last decade of the XVIII century, when sentimentalism was established in Russia as a literary trend. The author analyzes the artistic and journalistic works and journalistic activities of famous writers of the XVIII century, introducing the reader to a wide range of names — from Feofan Prokopovich to N.M. Karamzin.

The publication is intended for students, postgraduates and university teachers.

This new book by Valentin Nedzvetskiy is dedicated to the problems of the modern scientifi c history of the Russian XIXth century novel. The author suggests to his readers well-reasoned answers to the argumentative questions about the substantial forms of Pushkin's Eugene Onegin, Goncharov's «trilogy» novel, «five-book» novel by F. Dostoyevsky, and My Past and Thoughts by A. Herzen. Using the cast of N. Leskov's work No way out the unique issues of the Russian novel are revealed. The chapters about antique origins of the classical Russian novel; its passionate supporter Belinsky; V. Kozhinov, the bright historian of the novel genre, and a dismaying state of the Russian classic literature teaching in our universities, make this book essential not only for the specialists and students in philology, but also for all language arts teaches.