Advertising: Everyone is Right in Their Own Way. A Manual on Speech Development (Over 100 Creative Tasks)

The manual consists of lessons including adapted journalistic texts, lexical and creative tasks that motivate students to communicate on a given topic, to develop their practical skills and speech skills. The specific feature of the material organization is to get students to express their own opinion and conduct discussions when working in a group in Russian as a foreign language (the advanced stage) and in Russian as a non-native language. The goal of the course is to develop students’ language, speech and socio-cultural competence. The manual is aimed at improving all types of speech activity - reading, listening, speaking, writing. It covers a wide range of socio-cultural and public topics. All the texts are united by a common theme - ‘Topical issues of advertising’.
For students studying in different specialties and disciplines such as ‘Philology’, ‘Sociology’, ‘Journalism’, ‘Advertising and Public Relations’, ‘Intercultural Communication’, etc.