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Books

Максим Горький Maksim Gorky

Books in the ‘Rereading the Classics’ series give a modern analysis of the works that form part of school literature curricula. This is the first attempt to provide a detailed insight into the spiritual, moral and religious aspects of the art of 19th and 20th century Russian writers. The series is offered as the basis of modern knowledge about Russian literature, which is necessary for high school students to pass school-leaving examinations and to gain admission to any institution of higher learning.

The author of this book sees his task in viewing Gorky's 1920s-1930s works in the context of Russian literature of the period and commparing it with the artistic discoveries of his great contemporaries, primarily V. Nabokov and B. Pasternak. A separate chapter is devoted to the writer's artistic world, the originality of his realism, the concept of personality, the hero and the anti-hero. The main attention is paid to the analysis of works that are part of the program for those entering the humanitarian faculties of universities.

The book is addressed primarily to high school students and university entrants. However, high school, gymnasium, lyceum teachers and philologists who study the history of the Russian 20th century literature will find it an interesting read.

Мальбранш и картезианство Malebranche and Cartesianism

The monograph analyzes the views of one of the greatest metaphysicians of Western European philosophy of the 17th century. It investigates the main components of Malebranche's philosophical system, e.g. the theory of occasional reasons, the epistemological doctrine of ‘seeing all things in God’, physics, anthropology, ethics, and the concept of religion. The author examines Malebranche's ideas in view of the general history of the Cartesian school. He also gives a brief characteristic of later philosophers' views on Malebranch's ideas.

For college students, postgraduates, and those interested in the history of philosophy.

Маркетинг в сфере услуг Marketing in the Service Sector

The textbook examines the features of marketing tools that are characteristic for enterprises and companies in the service sector. It examines the economic essence, classification and typology of services, the features of the formation and trends in the services market, reveals the content of the main forming factors of the service market, the features of marketing services, and its differences from marketing goods.

Математика в ЕГЭ и олимпиадах: применение тождеств и неравенств Mathematics in the Unified State Exam and Olympiads: the Application of Identities and Inequalities

The manual is devoted to the basic for the formation of mathematical thinking theme — the same equations and inequalities. The book formulates and proves the most important algebraic, trigonometric, logarithmic, hyperbolic, etc. numerical and functional identity equations and inequalities used in solving a wide range of mathematical problems, showing relationships between them. The manual contains 300 tasks of different types with solutions from the introductory assignments and samples of the Unified State Exam in which various identities and inequalities are used to perform transformations and construct necessary assessments. The book may become study support for Math lessons in high school and expand the outlook of the students. It may also be useful for homework assignments.

Recommended for high school students of physical, mathematical and regular schools to prepare for the higher level USE on Mathematics, olympiads and Lomonosov Moscow State University entrance exams.

Математика для поступающих в МГУ Mathematics for MSU applicants

The present fundamental tutorial is aimed at getting the applicants ready for the entrance examination in mathematics required for entering a number of MSU faculties. The book can also be of use to high school pupils and mathematics teachers.

Математика и миф сквозь призму геометрии Mathematics and Myth through the Prism of Geometry

The graphic material which is offered to the reader is an attempt to ‘photograph from within’ the peculiar world of modern mathematics. A.T. Fomenko, an academician of the Russian Academy of Sciences and a Moscow University professor, has long been known to be also a very original artist. This book includes a collection of illustrations he has drawn over many years.

Математика и опыт Mathematics and Experience

In his book the author makes an attempt to draw a large-scale comparison of various approaches toward the relationship between mathematics and experience that have developed mainly as part of prioriism and empiricism. The comparison is performed by examining it from a purely theoretical perspective and considering various historical and philosophical situations. The author explores possible alternative approaches that go beyond the aprioriism-empiricism dilemma in interpreting the relationship between mathematics, experience and experiential knowledge.

The book is of interest for mathematicians, philosophers, specialists and teachers of the history and philosophy of science, undergraduate and postgraduate students of mathematical and natural-science specialties.

Математика и реальность. Труды Московского семинара по философии математики Mathematics and Reality. Proceedings of the Moscow Seminar on Philosophy of Mathematics

The new thematic volume of the proceedings of the Moscow Seminar on the Philosophy of Mathematics was prepared following the results of the Third All-Russian Conference ‘The Philosophy of Mathematics: Topical Problems’, held September 27-28, 2013 at the Faculty of Philosophy, Lomonosov Moscow State University with the priority theme of the 2013 conference being ‘Mathematics and Reality’.

For philosophers and historians of mathematics and physics, philosophers, logicians, mathematicians, psychologists, lecturers conducting postgraduate courses in the history and philosophy of science, post-graduate students and students of mathematical and natural sciences specialties.

Математическая картография. Проекции трехосного эллипсоида (pdf) Mathematical Cartography. Projections of the Triaxial Ellipsoid

The textbook summarizes knowledge about the triaxial ellipsoid geometry and its map projections, both existing and new. A new conceptual apparatus for describing cylindrical, conical and azimuth projections is reported. A classification of the triaxial ellipsoid projections is presented. The distortions of the projections were evaluated. The authors set the task of deriving new or adaptation of existing map projections of the triaxial ellipsoid, which would allow to make compilation both global and regional maps of celestial bodies. The textbook is intended to study the discipline “Mathematical cartography”. It can be also used as a manual by students in related specialties, graduate students and researchers.

Математический анализ. Дифференцирование функции одной переменной: теория и задачи Mathematical Analysis. Differentiation of One-Variable Function: Theory And Problems

The publication is devoted to theoretical and practical aspects of the subject of ‘Differentiation of One-Variable Function’, which is studied in the first and partially second terms in the first-year-course of mathematical analysis. It is based on the authors’ experience of reading lectures and conducting practical classes at the faculty of computational mathematics and cybernetics, Moscow State University.

The manual contains three chapters, the first of which is devoted to general theoretical aspects. This chapter contains basic concepts and facts related to the differentiation of functions, as well as some examples of the use of derivatives for solving various problems. The second chapter outlines the general scheme for investigating the function and constructing its graph, and gives recommendations on how to solve problems on finding the maximum (minimum) value of a function on a given set. It also shows some examples of the study of functions and the construction of their graphs, as well as an example of solving an applied problem for finding the maximum value of a function. The third chapter contains tasks (with solutions) for all the sections under consideration. Some of them are analyzed in the manual text while the others are designed to be solved on one’s own. For the second group of tasks, the answers and solutions are given at the end of the book in the corresponding section. The purpose of this manual is to help the student to learn the theoretical part and acquire practical skills in solving problems on the subject of ‘Differentiating a one-variable function’.

For university students. The publication can be useful for teachers who give lectures and conduct practical classes in mathematical analysis and all those who wish to study these subjects on their own or learn more about them.

Математический анализ. Дифференцирование функции одной переменной: теория и задачи (pdf) Mathematical Analysis. Differentiation of One-Variable Function: Theory And Problems

The publication is devoted to theoretical and practical aspects of the subject of ‘Differentiation of One-Variable Function’, which is studied in the first and partially second terms in the first-year-course of mathematical analysis. It is based on the authors’ experience of reading lectures and conducting practical classes at the faculty of computational mathematics and cybernetics, Moscow State University.

The manual contains three chapters, the first of which is devoted to general theoretical aspects. This chapter contains basic concepts and facts related to the differentiation of functions, as well as some examples of the use of derivatives for solving various problems. The second chapter outlines the general scheme for investigating the function and constructing its graph, and gives recommendations on how to solve problems on finding the maximum (minimum) value of a function on a given set. It also shows some examples of the study of functions and the construction of their graphs, as well as an example of solving an applied problem for finding the maximum value of a function. The third chapter contains tasks (with solutions) for all the sections under consideration. Some of them are analyzed in the manual text while the others are designed to be solved on one’s own. For the second group of tasks, the answers and solutions are given at the end of the book in the corresponding section. The purpose of this manual is to help the student to learn the theoretical part and acquire practical skills in solving problems on the subject of ‘Differentiating a one-variable function’.

For university students. The publication can be useful for teachers who give lectures and conduct practical classes in mathematical analysis and all those who wish to study these subjects on their own or learn more about them.

Медиа Польши на рубеже XX-XXI веков Polish Media at the Turn of the Twenty-First Century

he key features of journalism development in the Republic of Poland since 1989 till the present day are analyzed in the monograph. Associated with sociopolitical changes, a wide review of printed and audiovisual media in the last twenty-five years is given for the first time; the influence of scientific-and-technological progress and digital technologies on the information complex of the country at the turn of XX—XXI centuries is shown. Special attention is paid to the role of the world media corporate groups and their impact on the media transformation and development of a new media model in the Republic of Poland.

The monograph can be useful to undergraduate and postgraduate students, teachers of journalism faculties and departments and to anyone who is interested in the development of modern journalism.

Медиа-музыка на телевидении Media Music on Television

The book deals with the fundamentals of incidental music in modern television, setting forth basic concepts and practical recommendations. Much attention is paid to the design of a television audio score and the relationship between media music and speech and sounds. The manual defines specialized genres of incidental music, examines options for sound drama in popular modern TV and radio ‘products’– news, TV shows, TV series, commercials, feature films and programs.

Медиасистема России The Media System of Russia

The educational publication, which has been steadily produced since 2015, examines general theoretical issues of classification and indication of media systems, historical stages of development and formation of the domestic media system; characterizes the legal field in which it functions. The book examines various segments of the Russian media system: print media, television, radio, online media, social media, news agencies, the film industry, advertising and public relations. The technological, economic, organizational, structural and content aspects of each segment are analyzed. Special attention is paid to the media audience. The textbook contains a large amount of statistical material.

For teachers and students of journalism faculties, researchers, media workers.

Медиатизация медиа Mediatization of the media

The term “mediatization” is generally used to characterize those changes that culture and society undergo under the influence of the media. The present research uses this term to assess the transformations of the media themselves from the industrial viewpoint. To speak about the mediatization of the media means to look at the Russian mediatic environment bearing in mind the industrial conflict between the media — the conflict that results from the clash between the Internet, that is freely developing, digital milieu and the media system that is deliberately organized and institutionally framed.

Мелиорация почв Soil reclamation

The textbook contains up-to-date information about the principles and methods of soil reclamation in different natural zones, the relationship of reclamation measures with the soil cover and the adequacy of reclamation methods to the natural conditions of the landscape. New methods of reclamation of the properties and regimes of saline soils, stony, swampy and boggy soils, soda soils, sulfide, gypsum, carbonate salinization, etc. are considered. The composition of the necessary measures for the environmental protection of reclaimed soils and landscapes from degradation changes is given. The issues of soil reclamation are considered. 

For students and postgraduates-soil scientists, ecologists, agrochemists, agronomists.

Мембранная биоэнергетика Membrane Bioenergetics

The book contains basic information about the mechanisms of energy conversion in living organisms. It considers systems of substrate, photo- and oxidative phosphorylation, which supply all energy that is necessary for organisms to function. The authors describe ways of generating membrane energy forms as well as their use for ATP synthesis, accumulation of chemicals in cells and organelles, bacteria mobility and heat formation for thermoregulation, etc. In conclusion, they examine practical applications of bioenergetics for cancelling the organism’s aging program.

For university students and postgraduates of biology, specialists in bioenergetics, biochemistry, biophysics, pharmacology, physiology and microbiology.

Менеджмент организационных изменений Management of organizational changes

The textbook discusses the causes of organizational changes, the tasks of change management managers, methods for diagnosing organizations and identifying areas of need for changes. The main theoretical approaches and models of change management, methods of their planning and sequence of actions for their implementation, as well as a wide range of problems associated with changes are presented: the perception of changes by personnel, the reasons for resistance to changes and methods of overcoming it, the formation of change management teams, strategies for their implementation. The features of changes in the organizational structure, culture of the organization, ways of radical changes and management of changes in a crisis are considered.

For Master's degree students studying in management specialties.