Books

The manual introduces the principles of stylistically correct and effective construction of advertising texts, requirements for their composition, language and style and specific features of their linguistic impact.
For mass media staff, advertising agents and writers of text ads.

The manual consists of lessons including adapted journalistic texts, lexical and creative tasks that motivate students to communicate on a given topic, to develop their practical skills and speech skills. The specific feature of the material organization is to get students to express their own opinion and conduct discussions when working in a group in Russian as a foreign language (the advanced stage) and in Russian as a non-native language. The goal of the course is to develop students’ language, speech and socio-cultural competence. The manual is aimed at improving all types of speech activity - reading, listening, speaking, writing. It covers a wide range of socio-cultural and public topics. All the texts are united by a common theme - ‘Topical issues of advertising’.
For students studying in different specialties and disciplines such as ‘Philology’, ‘Sociology’, ‘Journalism’, ‘Advertising and Public Relations’, ‘Intercultural Communication’, etc.

The book, which MSU professor emeritus V.Tropin wrote to mark the 80th birthday of academician A. A. Logunov, is devoted to the latter’s activities as Moscow university rector.
For all those who are interested in the history of Moscow University.

Evgeny Evgenievich Shiryaev, a Moscow University alumnus, who worked for many years at the Geological Faculty, has created a unique portrait gallery. Today, these portraits decorate the Rectors’ office-museum in the MSU building in Mokhovaya Street. Unfortunately, the portrait gallery is incomplete since the images of some of its rectors are unavailable now, however some background information about these rectors’ lives and activity still survives and is now on display at the museum.

This manual provides a systematic description of more or less every major religion that exists today, its main groups and trends and most important denominations. It shows the dogmatic and cult specificity of religious communities and indicates their organizational structure, number of followers and geographical distribution. The authors give brief information on the history of the major confessions, but focus largely on their current state. The educational and methodological value of this manual is that it not only provides students with very extensive information, but also contributes to their further independent work using the annexes and reference literature included in the manual. The manual is addressed to university students of history, but it can be useful for students studying in other specialties, as well as postgraduate students in the humanities.

The monograph explores a wide range of business communication issues. In modern information society, the sine qua non condition for successful commercial activity is the ability to create an effective system of business communications both within the organization and in the external environment. The monograph answers the questions about the ways of optimizing communication processes and teaching students to discern their mistakes and eliminate them.

For students, specialists in the field of business communications, businesspersons and all those who are interested in the questions of speech communication in business.

The book describes the lattice of closed classes of three-valued logic that are embedded in the precomplete class of self-dual functions. Unlike the linear class, this is the first precomplete class of which we have been able to obtain a description. With the help of this description, various properties of closed classes of self-dual functions are proved. In particular, all closed classes have been shown to have a (finite or infinite) basis, all finitely generated and predicate-decomposable classes have been identified, and the powers of the sublattices and sublattices for each closed class have been found.
For students, graduate students and researchers specializing in the field of discrete mathematics.

The book presents a profound conceptual structure of Vladimir Nabokov's novel ‘Gift’. Guided by the desire to give a textually substantiated analysis of the novel’s content, the author chose the quotational style of presentation. The book is addressed to students, specialists of philology and all those who are interested in the work of Vladimir Nabokov.

The monograph deals with the activity of sea ice as an agent of active and passive topographical feature formation. The zoning of the coastal shelf zone was carried out according to the types of ice formations and their impact on the sea coast and the floor. The monograph provides a description of the morphology and morphometry of the exarational and other forms of the relief, the formation of which is associated with the dynamics and seasonal presence of sea ice. An attempt was made to correlate the intensity of ice impacts and the safety of the forms of ice grinding. The book assesses the impact of climate change and ice cover on the dynamics of Arctic coasts. The monograph is intended for a wide range of readers: from scientists and professionals - oceanologists, geomorphologists, engineers engaged in the design of hydraulic structures in the offshore shelf zone of the freezing seas, to students and postgraduates studying the physical essence and geography of natural processes in the Arctic, Caspian and other natural regions.

This book offers a new reading of Alexander Pushkin’s ‘The Captain's Daughter’. The well-known literary critic Yu.M. Lotman rightly remarked: What’s happening with ‘The Captain's Daughter’ is the same as what happened to such works as Cervantes’s ‘Don Quixote’: the novel being too serious even for an adult reader, it has been transferred to the category of children’s books.’ The manual is addressed to high school students, applicants, students and teachers.

How much did the original design of Goncharov’s central novel change? What is his true conflict, what forms the foundation of its plot and why is ‘Oblomov’ made up of four parts? What gave the main character of the book a national and universal significance, and put Oblomovism on par with such notions as ‘Hamletism’, ‘Platonism’, ‘Quixotism’, ‘Don Juanism’, etc.? How are all the male and female characters in the novel systematized and how do the ‘notions of life’ including those of love, marriage and familial home they embody differ from each other? What does Olga Ilyinskaya yearn for in the ‘Crimean’ chapter of the novel? These are but only some of the questions to which this book offers detailed answers. Written by the famous historian and popularizer of Russian classical literature and a Goncharov literary prize-winner, the book is a fascinating guide to the artistic text of Goncharov’s famous masterpiece on every content level and facet - from social, everyday, topical and folklore to mythological and symbolic ones.

For teachers of schools, gymnasiums and lyceums, high school students, university entrants, students and teacher of philology and all admirers of Russian literary classics.

This book singles out four periods in the development of Pushkin's romanticism placing an emphasis on the history of its development in his lyric poetry, on lyrical romanticism as a moving phenomenon, on the dynamics of images, style, and aesthetic coloring of his works. Although being aware of the constant original values of Pushkin's romanticism, the author also considers both the changing opinions and forms of creativity corresponding to the poet’s nature, his mental make-up, in other words, this book studies the works of a Genius. It is addressed to specialists in philology and everyone who loves Pushkin.

Which ancient yet ever-living story does the novel about the hopes, delusions and disappointments of Alexander Aduyev, Ivan Goncharov’s main character, remind of? Who is Ilya Ilyich Oblomov – a patriarchal master or a Russian Don Quixote? Why did the writer call his ‘The Precipice’ ‘an epic of love’? And with what purpose does the Russian ship ‘Pallada’ prowl the world ocean? These and many other questions get answered in this book. The author offers a new reading of ‘A Common Story’. ‘Oblomov’ and ‘The Precipice’, as well as his travelogue ‘Frigate Pallada’ based on the materials of his round-the-world voyage from Kronstadt to Japan and his subsequent return to St. Petersburg by land across Siberia. The book ends with the chapter about ‘The Extraordinary Story’ - an autobiographical novel in which Goncharov told about the creation of his novels, especially ‘The Precipice’. The book is addressed to teachers of schools, lyceums and gymnasiums, to students of philology and to all admirers of Goncharov.

Books in the ‘Rereading the Classics’ series give a modern analysis of the works that form part of school literature curricula. This is the first attempt to provide a detailed insight into the spiritual, moral and religious aspects of the art of 19th and 20th century Russian writers. The series is offered as the basis of modern knowledge about Russian literature, which is necessary for high school students to pass school-leaving examinations and to gain admission to any institution of higher learning. This work is devoted to Dostoevsky’s three novels – ‘Crime and Punishment’, ‘The Idiot’ and ‘The Brothers Karamazov’. In the first chapter (on ‘Crime and Punishment’), the author's attention is drawn to his central character - Rodion Raskolnikov. The contact between the consciousness of the protagonist and that of other characters reveals the basis of the concept of man in Dostoevsky's work: ‘everyone is guilty for everybody and everything’. The second chapter dealing with the novel ‘The Idiot’ also examines the problem of guilt in Dostoevsky’s concept of a personality. The third chapter analyzes the meaning of the poem about the great inquisitor in ‘The Brothers Karamazov’ - the ideological center of the writer's artistic world. The conversation about the three novels is united by one common problem – that of the personality in the work of Dostoevsky as an artist and a thinker.
For teachers of schools, lyceums and gymnasiums, students, high school students, applicants, philologists, and for a wide range of readers.

The monograph deals with the formation and development of the Russian defense industry complex (DIC). The historical approach promotes an in-depth analysis of the current state and prospects for modernizing the defense industry. The dynamics and direction of the DIC structural transformations testify to the synchrony of this process with the changes now under way in the structure of state management. The work is intended for managers and specialists of the defense industry complex.

The work analyses the role the European traditions of local self-government play in the practice of preparing and implementing zemstvo reforms in Russia in the second half of 19th and the early 20th centuries. The emphasis is placed on examining the issues related to the formation of representative bodies in municipalities, the role of election qualification mechanisms in regulating the composition of municipal assemblies. The monograph is designed for professionals - historians, political scientists, anyone who is interested in the history of local government.

The world-famous Polish philosopher, a historian of ideas, law, literature and culture, traces the centuries-old contacts between Russia and Poland and sums up his studies of the interconnections between the two Slavic peoples. In particular, he examines the issue of religious relations - a possible union of the Catholic and Orthodox Churches. The dramatic pages of the Polish insurgency are reproduced through the prism of the contradictory perception of the January 1863 Uprising by the Russian social, political and artistic thought.
For philosophers, Slavists, religious scholars and everyone who is interested in the history of modern thought. Translated from the Polish edition: Andrzej Walicki. Rosja, katolicyzm i sprawa polska. Warszawa: Prószyński i S-ka, 2002.

The experimental tasks included in the textbook are based on lecture materials read to students and are aimed at strengthening the theoretical knowledge gained. The publication can be useful for self-preparation of students of natural sciences faculties of universities and medical universities for classes in the physiology of the central nervous system, and can also be used to organize practical classes by university teachers of biological, medical, psychological, veterinary profile.

The manual presents experimental tests for practical consolidation of the fundamental lecture course in the physiology of man and animals, which was read at the biological, psychological and medical faculties, Moscow State University. Compared with the first edition (published by Moscow University Press in 1975), the manual includes a new section - problems in general pathophysiology. The manual describes both classical and advanced techniques using modern electronic equipment. The description of the tests is given in a format that generally corresponds to the rules for the design of scientific publications in the specialized literature.

For students, post-graduate students and teachers of biological, medical-biological, psychological and veterinary specialties.