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Books

Субрегиональные ресурсы и инструменты интенсивного развития территориальных экономических систем современной России
Судьба: психология мифа Fate: psychology of myth

The universal psychological features of the interpretation of the idea of fate as an ancient phenomenon of everyday consciousness are revealed. The main variants of interpretation of the predestination of the course and outcome of individual life and ways of acquaintance with them are presented. Archetypal reactions to the predestined or apparent are determined. The reasons for the unfading faith in fate, which testify to the psychological reality of mythical representations, are characterized.

The book is addressed to fellow humanitarians and a wide range.

Телевидение в поисках телевидения
Теоретико-методологические основы глобалистики
Теория и история искусства. Вып.1. Ломоносов и искусство

This collected volume includes the articles by professors, teachers and postgraduate students of the Faculty on actual problems of history and theory of art. 

Intended for specialists, students in humanities and a wide range of readers.

Теория и практика конструирования почв Theory and practice of soil design

The monograph is devoted to the scientific, methodological and experimental foundations of soil engineering - an innovative direction in geoecology, soil science and landscape engineering, which allows using models of the physical organization of soils to design and create soil objects (constructozems) optimal in their characteristics using natural and synthetic materials — soil conditioners. In the theoretical part of the work, edaphic factors, processes and models of the natural structural and functional organization of soils are analyzed, which form the fundamental basis of technological modeling to identify optimal parameters of soil structures at the design stage. In practice, the proposed variants of soil structures have demonstrated high efficiency in conditions of irrigation farming and land scaping in the arid climate of the Persian Gulf countries (UAE, Bahrain, Qatar, Jordan), as well as greening and landscaping of urban areas with high anthropogenic load on the example of a metropolitan city. 

For specialists in the field of soil science, environmental engineering, landscape architecture, organizations working in the field of agriculture, recultivation, landscaping and integrated land improvement, students, postgraduates of universities in the specialties "Ecology" and "Soil Science".

Теория познания. Симвология. Теория символических форм
Территориальные пределы местного самоуправления в РФ
Территория государства. Правовые и геополитические проблемы
Технологическое прогнозирование и планирование: российский и зарубежный опыт, перспективы для отечественного оборонно-промышленного комплекса

The monograph provides a detailed review of the main advanced forecasting principles and gives examples of how they are successfully used for the development of high-technology indus­ tries (including the defense industry) in the leading foreign countries. Special attention is paid to current Russian forecasting practice in technological development and planning of the state defense order. The emphasis is placed on the key features of technological forecasting in the in ­ terests of national defense and security. The book is designed for responsible executives and professional staff members involved in the development of advanced weaponry, military and special purpose equipm ent, as well as in the modernization of the domestic military-industrial complex.

Товарный маркетинг
Традиции и инновации в профессиональном образовании
Трансформация дискурса в люксовом и премиальном брендинге Transformation of discourse in luxury and premium branding

The monograph examines the influence of social trends and the digital economy on the transformation of communication between luxury groups and haute couture houses, occurring in synergy with the evolution of management models. Attention is paid to the impact of an inclusive culture on human resource management, the concept of sustainable development and "responsible investments" on the image and reputation of actors in the field under study. The directions of the evolution of network discourse, the emergence of new heroes, the cooperation of luxury groups with leading companies in the field of digital technologies, new formats of intercultural communication are investigated. The monograph gives an idea of the sphere of luxury and premium brands as influential media transmitters of values to society and at the same time responding to social impulses.