Moscow University Press
RU ENG
Books

Books

Традиции и инновации в профессиональном образовании
Трансформация дискурса в люксовом и премиальном брендинге Transformation of discourse in luxury and premium branding

The monograph examines the influence of social trends and the digital economy on the transformation of communication between luxury groups and haute couture houses, occurring in synergy with the evolution of management models. Attention is paid to the impact of an inclusive culture on human resource management, the concept of sustainable development and "responsible investments" on the image and reputation of actors in the field under study. The directions of the evolution of network discourse, the emergence of new heroes, the cooperation of luxury groups with leading companies in the field of digital technologies, new formats of intercultural communication are investigated. The monograph gives an idea of the sphere of luxury and premium brands as influential media transmitters of values to society and at the same time responding to social impulses.

Тренировочные задания по испанскому языку DELE и ЕГЭ

This course aims at providing comprehensive preparation for the State Exam and the International Exam in the Spanish language. The course contains two full practice tests in the format of the State Exam and one full test in the format of DELE "Escolar". This course is followed by the CD-disk with authentic materials and documents, regulating the structure and the content of examinational materials for the State Exam (Exam Specifi cation and Codifi cation of the Spanish Language) and contains the State Exam demo test 2013 as well.

This course is designed for teachers and teacher consultants, who manage the preparation of senior pupils to the State Exam and for all the students, who are going to prepare for the State Exam individually or with the help of a teacher, using all the tips and typical test items that allow them to evaluate the level of their preparedness.

Труды Московского математического общества. Том 56
ТФФА — лекции для аспирантов TFFA — lectures for graduate students

The book is based on the courses of lectures that are read annually for graduate students of the Department of Theory of Functions and Functional Analysis of the Faculty of Mechanics and Mathematics of the Lomonosov Moscow State University in preparation for the candidate's minimum. The book contains 19 chapters devoted to various topics from the theory of functions of a real variable, functional analysis and the theory of functions of a complex variable.

The book is intended for students and postgraduates specializing in the theory of functions and functional analysis, as well as for a wide range of mathematicians and physicists using the theory of functions and functional analysis in their research.

Университет для России University for Russia

The book, written by specialists in the history of Russian education, is devoted to the formation of the university system in Russia. Based on a rich range of sources, the authors, using the example of the oldest Moscow University in Russia, show how during the reign of Nicholas I in the second quarter of the XIX century, a national model of a classical university was created using European experience. Its distinctive feature is the fundamental nature of education, inseparable from upbringing, the special role of the teacher, a great participation in determining the educational strategy of the state. The book is written in a bright literary language, richly illustrated, addressed to a wide range of readers.

Университет Ломоносовых. Круг основателей. Клятвы Воробьевых гор. Эпоха И.Г. Петровского Lomonosov University. The circle of founders. The oaths of the Sparrow Hills. The Epoch of I. G. Petrovsky

Vladimir Dimov's new book is dedicated to Moscow State University, outstanding representatives of politics, science and culture who came out of the walls of the first university of Russia, its teachers and students. 

The first part of the book is written in the genre of free essays about the birth of the Russian elite, the great Russian educator and scientist M.V. Lomonosov, statesman and military reformer G.A. Potemkin.

In the second part, the special historical mission of the university is widely presented - truth and freedom have always been close here, and the main subject - freedom of thought - created a special flavor of intra-university life.

The third part of the book is an essay and memoirs of a former student and graduate student about his studies and life at the historical, philosophical and economic faculties, about the era of Rector I.G. Petrovsky at the turn of the 1960s and 1970s, his teachers and friends.

Управление брендом
Управление образованием на основании данных (pdf) Data-based education management. Educational and methodical manual

The training manual is intended for students and teachers of the Master's degree and is focused on the training of managerial personnel for the field of education, competent in data analytics and evidence-based development of education.

In the context of the development of information systems and services for the analysis of educational data and data on education, the request for training of personnel competent in the formation of managerial decisions based on data, the construction of individual educational trajectories of students based on the analysis of educational results is being updated. The textbook reveals the logic and content of the master's degree program "Data-based education management", organizational and didactic principles of its implementation, competence model, evaluation tools, educational management cases on the example of data sets.


Управление персоналом в условиях социальной рыночной экономики
Устойчивое развитие человечества Sustainable human development

Written taking into account the rich international and domestic experience of recent decades, the textbook promotes a holistic perception of modern environmental and social problems in mutual connection: from the most general environmental and demographic patterns in combination with the analysis of human consumption of natural resources to modern ways of preventing an environmental crisis and achieving sustainable human development. 

For students of higher educational institutions studying in environmental specialties, as well as for a wide range of people interested in modern problems of human development.

Учебник латинского языка Latin language textbook

The textbook consists of 24 lessons, a "Textbook", a "Short grammar guide", Latin-Russian and Russian-Latin dictionaries and a section "Latin proverbs, sayings, winged words, some legal formulas". Grammatical material with detailed explanations and comments on grammatical topics in relation to texts, as well as the inclusion of syntactic topics in the first lessons allows you to master the basics of Latin grammar and quickly learn to understand unadapted original Latin texts.

For students of humanities faculties, mainly philological and historical-philological, and independent study of the Latin language.

Учебник русского языка для иностранных учащихся-филологов Textbook of the Russian language for foreign students-philologists

The textbook summarizes, systematizes and deepens knowledge of grammar, word formation, vocabulary and stylistics of the Russian language.

The book is intended for foreign students — students, undergraduates, postgraduates of philological faculties of Russian universities, studying Russian in accordance with the requirements of the State Educational Standard (III certification level: general knowledge, professional module "Philology"). The textbook can also be used by teachers of the Russian language abroad.