Books

The textbook examines the features of marketing tools that are characteristic for enterprises and companies in the service sector. It examines the economic essence, classification and typology of services, the features of the formation and trends in the services market, reveals the content of the main forming factors of the service market, the features of marketing services, and its differences from marketing goods.

The manual is devoted to the basic for the formation of mathematical thinking theme — the same equations and inequalities. The book formulates and proves the most important algebraic, trigonometric, logarithmic, hyperbolic, etc. numerical and functional identity equations and inequalities used in solving a wide range of mathematical problems, showing relationships between them. The manual contains 300 tasks of different types with solutions from the introductory assignments and samples of the Unified State Exam in which various identities and inequalities are used to perform transformations and construct necessary assessments. The book may become study support for Math lessons in high school and expand the outlook of the students. It may also be useful for homework assignments.

Recommended for high school students of physical, mathematical and regular schools to prepare for the higher level USE on Mathematics, olympiads and Lomonosov Moscow State University entrance exams.

The present fundamental tutorial is aimed at getting the applicants ready for the entrance examination in mathematics required for entering a number of MSU faculties. The book can also be of use to high school pupils and mathematics teachers.

The graphic material which is offered to the reader is an attempt to ‘photograph from within’ the peculiar world of modern mathematics. A.T. Fomenko, an academician of the Russian Academy of Sciences and a Moscow University professor, has long been known to be also a very original artist. This book includes a collection of illustrations he has drawn over many years.

The new thematic volume of the proceedings of the Moscow Seminar on the Philosophy of Mathematics was prepared following the results of the Third All-Russian Conference ‘The Philosophy of Mathematics: Topical Problems’, held September 27-28, 2013 at the Faculty of Philosophy, Lomonosov Moscow State University with the priority theme of the 2013 conference being ‘Mathematics and Reality’.

For philosophers and historians of mathematics and physics, philosophers, logicians, mathematicians, psychologists, lecturers conducting postgraduate courses in the history and philosophy of science, post-graduate students and students of mathematical and natural sciences specialties.

The main purpose of the manual is to help applicants prepare for the entrance exam in mathematics at Moscow State University. Nowadays this exam is called DVI (Additional Entrance Test). In addition, the authors also aim to help a more in-depth study of elementary mathematics. The book is actually a problem book. The bulk of the problems are taken from the versions of entrance exams at Moscow State University and its branches. The problems are arranged by topic in order of increasing difficulty. A systematization of the types of problems encountered and methods for solving them has been carried out. Solutions to the most common problems are given in the “Answers, directions, solutions” sections. At the same time, solutions to most of the problems of the DVI of recent years are given, including the problems of 2018.

For applicants, high school students, teachers and students of preparatory departments and courses, as well as for distance learning.

The textbook summarizes knowledge about the triaxial ellipsoid geometry and its map projections, both existing and new. A new conceptual apparatus for describing cylindrical, conical and azimuth projections is reported. A classification of the triaxial ellipsoid projections is presented. The distortions of the projections were evaluated. The authors set the task of deriving new or adaptation of existing map projections of the triaxial ellipsoid, which would allow to make compilation both global and regional maps of celestial bodies. The textbook is intended to study the discipline “Mathematical cartography”. It can be also used as a manual by students in related specialties, graduate students and researchers.

The publication is devoted to theoretical and practical aspects of the subject of ‘Differentiation of One-Variable Function’, which is studied in the first and partially second terms in the first-year-course of mathematical analysis. It is based on the authors’ experience of reading lectures and conducting practical classes at the faculty of computational mathematics and cybernetics, Moscow State University.

The manual contains three chapters, the first of which is devoted to general theoretical aspects. This chapter contains basic concepts and facts related to the differentiation of functions, as well as some examples of the use of derivatives for solving various problems. The second chapter outlines the general scheme for investigating the function and constructing its graph, and gives recommendations on how to solve problems on finding the maximum (minimum) value of a function on a given set. It also shows some examples of the study of functions and the construction of their graphs, as well as an example of solving an applied problem for finding the maximum value of a function. The third chapter contains tasks (with solutions) for all the sections under consideration. Some of them are analyzed in the manual text while the others are designed to be solved on one’s own. For the second group of tasks, the answers and solutions are given at the end of the book in the corresponding section. The purpose of this manual is to help the student to learn the theoretical part and acquire practical skills in solving problems on the subject of ‘Differentiating a one-variable function’.

For university students. The publication can be useful for teachers who give lectures and conduct practical classes in mathematical analysis and all those who wish to study these subjects on their own or learn more about them.

The publication is devoted to theoretical and practical aspects of the subject of ‘Differentiation of One-Variable Function’, which is studied in the first and partially second terms in the first-year-course of mathematical analysis. It is based on the authors’ experience of reading lectures and conducting practical classes at the faculty of computational mathematics and cybernetics, Moscow State University.

The manual contains three chapters, the first of which is devoted to general theoretical aspects. This chapter contains basic concepts and facts related to the differentiation of functions, as well as some examples of the use of derivatives for solving various problems. The second chapter outlines the general scheme for investigating the function and constructing its graph, and gives recommendations on how to solve problems on finding the maximum (minimum) value of a function on a given set. It also shows some examples of the study of functions and the construction of their graphs, as well as an example of solving an applied problem for finding the maximum value of a function. The third chapter contains tasks (with solutions) for all the sections under consideration. Some of them are analyzed in the manual text while the others are designed to be solved on one’s own. For the second group of tasks, the answers and solutions are given at the end of the book in the corresponding section. The purpose of this manual is to help the student to learn the theoretical part and acquire practical skills in solving problems on the subject of ‘Differentiating a one-variable function’.

For university students. The publication can be useful for teachers who give lectures and conduct practical classes in mathematical analysis and all those who wish to study these subjects on their own or learn more about them.

he key features of journalism development in the Republic of Poland since 1989 till the present day are analyzed in the monograph. Associated with sociopolitical changes, a wide review of printed and audiovisual media in the last twenty-five years is given for the first time; the influence of scientific-and-technological progress and digital technologies on the information complex of the country at the turn of XX—XXI centuries is shown. Special attention is paid to the role of the world media corporate groups and their impact on the media transformation and development of a new media model in the Republic of Poland.

The monograph can be useful to undergraduate and postgraduate students, teachers of journalism faculties and departments and to anyone who is interested in the development of modern journalism.

The term “mediatization” is generally used to characterize those changes that culture and society undergo under the influence of the media. The present research uses this term to assess the transformations of the media themselves from the industrial viewpoint. To speak about the mediatization of the media means to look at the Russian mediatic environment bearing in mind the industrial conflict between the media — the conflict that results from the clash between the Internet, that is freely developing, digital milieu and the media system that is deliberately organized and institutionally framed.

The textbook contains up-to-date information about the principles and methods of soil reclamation in different natural zones, the relationship of reclamation measures with the soil cover and the adequacy of reclamation methods to the natural conditions of the landscape. New methods of reclamation of the properties and regimes of saline soils, stony, swampy and boggy soils, soda soils, sulfide, gypsum, carbonate salinization, etc. are considered. The composition of the necessary measures for the environmental protection of reclaimed soils and landscapes from degradation changes is given. The issues of soil reclamation are considered. 

For students and postgraduates-soil scientists, ecologists, agrochemists, agronomists.

The book contains basic information about the mechanisms of energy conversion in living organisms. It considers systems of substrate, photo- and oxidative phosphorylation, which supply all energy that is necessary for organisms to function. The authors describe ways of generating membrane energy forms as well as their use for ATP synthesis, accumulation of chemicals in cells and organelles, bacteria mobility and heat formation for thermoregulation, etc. In conclusion, they examine practical applications of bioenergetics for cancelling the organism’s aging program.

For university students and postgraduates of biology, specialists in bioenergetics, biochemistry, biophysics, pharmacology, physiology and microbiology.

The textbook discusses the causes of organizational changes, the tasks of change management managers, methods for diagnosing organizations and identifying areas of need for changes. The main theoretical approaches and models of change management, methods of their planning and sequence of actions for their implementation, as well as a wide range of problems associated with changes are presented: the perception of changes by personnel, the reasons for resistance to changes and methods of overcoming it, the formation of change management teams, strategies for their implementation. The features of changes in the organizational structure, culture of the organization, ways of radical changes and management of changes in a crisis are considered.

For Master's degree students studying in management specialties.

The textbook covers the main issues of the petrology of metamorphic and metasomatic rocks and impactites and analyzes the main types and factors of metamorphic processes. Based on the physicochemical analysis of mineral parageneses, it describes the most important mineral associations that arise under metamorphism and provides the formational analysis of metamorphic rocks.

For students and postgraduates of geological and geochemical specialties.

The tutorial book is based on 5th (2001) edition of "Meteorology and climatology" by Prof. S.P. Chromov and Prof. M.A. Petrossiants, which has been rewritten and contributed by Prof. Petrossiants. A selection of the papers presented before was extemally reviewed and, along with additional articles, represent the contemporary understanding of atmosphere circulation processes, resent problems of anthropogenic effect on global climat and various aspects of climate change in the future and the past, atmospheric radiation, temperature and precipitation regime etc.

For students, graduate students and scientists specializing in the field of meteorology and climatology.

The aim of this manual to deepen and consolidate students’ knowledge gained during their lectures and seminar classes and to develop their creative and analytical skills on the subject of the ‘Economics of Innovation’ discipline. Given that the project is to be done by graduate students and to be of a general nature, its successful implementation also requires mobilization of the previous knowledge and experience, which was gained by studying other disciplines, too.

For MSU students studying at seminars and on their own in the ‘Economics of Innovation’ course.