Moscow University Press
Marketing in the Service Sector

Marketing in the Service Sector

Маркетинг в сфере услуг
book lists economics
ISBN: 978-5-211-06218-4 publication date: 2012 format: 60х90 1/16 pages': 203

The textbook examines the features of marketing tools that are characteristic for enterprises and companies in the service sector. It examines the economic essence, classification and typology of services, the features of the formation and trends in the services market, reveals the content of the main forming factors of the service market, the features of marketing services, and its differences from marketing goods.

To cite this article
Skrynnikova I.A. Marketing in the Service Sector. — Moscow: Moscow University Press, 2012. — 203 p.
About the author
Skrynnikova I.A.