The book-essay “The Devil Wears GAFA” by the world-famous specialist in the field of advertising and political consulting Jacques Segel is devoted to the analysis of the dramatic processes of transformation of advertising and public relations under the influence of the digitalization process. The author discusses various aspects of the influence of the giants of the digital industry on freedom, democratic processes, politics and international relations, while showing himself as a follower of the Latin school of communication, for which the result of communication processes is always “human in nature.” For communications experts, political consulting, diplomats, international journalists. Series “Anthology of Modern Communication” Publishing Board of the series: Doctor of Cultural Studies, Professor A.S. Zapesotsky; Doctor of Philology, Professor V.A. Evstafiev; Doctor of Philology, Professor A.D. Krivonosov; Doctor of Philology, Professor T.Yu. Lebedeva; Doctor of Philology, Professor L.V. Minaeva; Professor I.A. Malyugin; Doctor of Economics, Professor A.P. Sitnikov; Doctor of Philology, Professor E.A. Osipova; Professor L.V. Epstein. Published under agreement with La Société générale d’Edition (SGED) Original title of the book: Jacques Seguéla. Le Diable s'habille au GAFA. Translation from French and comments by Philip Yurkovich. Executive editor Doctor of Philology, Professor Alexey Krivonosov Organizer of the book publication project in Russia Alexander Drozdov. Moscow University Publishing House expresses gratitude for the support of publishing the book in Russian to Sergei Chetverikov, Managing Director of Volzhsky Pipe Plant JSC
To cite this article
Seguela, J. The Devil Wears GAFA (Google, Apple, Facebook, Amazon) / J. Seguela; [transl. from fr. and comment. F. Yurkovich]. - Moscow: Moscow University Publishing House, 2022. - 211, [5] p.
The book-essay “The Devil Wears GAFA” by the world-famous specialist in the field of advertising and political consulting Jacques Segel is devoted to the analysis of the dramatic processes of transformation of advertising and public relations under the influence of the digitalization process. The author discusses various aspects of the influence of the giants of the digital industry on freedom, democratic processes, politics and international relations, while showing himself as a follower of the Latin school of communication, for which the result of communication processes is always “human in nature.” For communications experts, political consulting, diplomats, international journalists. Series “Anthology of Modern Communication” Publishing Board of the series: Doctor of Cultural Studies, Professor A.S. Zapesotsky; Doctor of Philology, Professor V.A. Evstafiev; Doctor of Philology, Professor A.D. Krivonosov; Doctor of Philology, Professor T.Yu. Lebedeva; Doctor of Philology, Professor L.V. Minaeva; Professor I.A. Malyugin; Doctor of Economics, Professor A.P. Sitnikov; Doctor of Philology, Professor E.A. Osipova; Professor L.V. Epstein. Published under agreement with La Société générale d’Edition (SGED) Original title of the book: Jacques Seguéla. Le Diable s'habille au GAFA. Translation from French and comments by Philip Yurkovich. Executive editor Doctor of Philology, Professor Alexey Krivonosov Organizer of the book publication project in Russia Alexander Drozdov. Moscow University Publishing House expresses gratitude for the support of publishing the book in Russian to Sergei Chetverikov, Managing Director of Volzhsky Pipe Plant JSC
For citations
Seguela, J. The Devil Wears GAFA (Google, Apple, Facebook, Amazon) / J. Seguela; [transl. from fr. and comment. F. Yurkovich]. - Moscow: Moscow University Publishing House, 2022. - 211, [5] p.
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