The tutorial consists of a brief overview of theoretical material, practical tasks, examples of practical situations, divided by topic. Materials for independent work of students and homework, a list of recommended literature and applications are provided. Intended for university students of economic specialties and teachers of courses “Marketing Management” and “Product Management” as educational and methodological materials for conducting classes.
To cite this article
Kuyarova L.A. Brand management. Tutorial. – M.: Moscow University Publishing House, 2013. – 256 p.
The tutorial consists of a brief overview of theoretical material, practical tasks, examples of practical situations, divided by topic. Materials for independent work of students and homework, a list of recommended literature and applications are provided. Intended for university students of economic specialties and teachers of courses “Marketing Management” and “Product Management” as educational and methodological materials for conducting classes.
For citations
Kuyarova L.A. Brand management. Tutorial. – M.: Moscow University Publishing House, 2013. – 256 p.
Moscow University Press
