The textbook examines modern problems of marketing development in Russia, as well as the adaptation of the theory and practice of global marketing to the specifics of market reform in the country. Special attention is paid to modern concepts of marketing, its dual nature, and the development of technology in modern Russian conditions. For teachers and students of state and non-state higher and secondary educational institutions, businessmen and marketing practitioners.
To cite this article
Shapovalov G.M. Commodity marketing. – M.: Moscow University Publishing House, 2000. — 81 p.
The textbook examines modern problems of marketing development in Russia, as well as the adaptation of the theory and practice of global marketing to the specifics of market reform in the country. Special attention is paid to modern concepts of marketing, its dual nature, and the development of technology in modern Russian conditions. For teachers and students of state and non-state higher and secondary educational institutions, businessmen and marketing practitioners.
For citations
Shapovalov G.M. Commodity marketing. – M.: Moscow University Publishing House, 2000. — 81 p.
Moscow University Press
