The monograph examines argumentation in public speech as a philological problem. The content and artistic form of a rhetorical work are subordinated to a very specific goal - to convince the listener or reader of the acceptability of the ideas put forward by the author. Rhetorical prose contains argumentation. However, rhetorical argumentation differs from scientific evidence: the word is convincing. Therefore, studying the structure of a rhetorical argument is important for understanding rhetorical literature.
To cite this article
Volkov A.A. Theory of rhetorical argumentation. – M.: Moscow University Publishing House, 2009. — 398 p.
The monograph examines argumentation in public speech as a philological problem. The content and artistic form of a rhetorical work are subordinated to a very specific goal - to convince the listener or reader of the acceptability of the ideas put forward by the author. Rhetorical prose contains argumentation. However, rhetorical argumentation differs from scientific evidence: the word is convincing. Therefore, studying the structure of a rhetorical argument is important for understanding rhetorical literature.
For citations
Volkov A.A. Theory of rhetorical argumentation. – M.: Moscow University Publishing House, 2009. — 398 p.
Moscow University Press
