The textbook is devoted to current issues of public relations: the theory of IMC, the formation of image and reputation by means of PR, PR communications in trend management, a comparison of PR with related activities. Particular attention is paid to the essential characteristics of the network society and the emergence of new communication trends, in particular network PR technologies. For students and postgraduates of journalism faculties, specialists in public relations and a wide range of readers.
The textbook is devoted to current issues of public relations: the theory of IMC, the formation of image and reputation by means of PR, PR communications in trend management, a comparison of PR with related activities. Particular attention is paid to the essential characteristics of the network society and the emergence of new communication trends, in particular network PR technologies. For students and postgraduates of journalism faculties, specialists in public relations and a wide range of readers.
Moscow University Press
