The textbook analyzes the macrofactors of the formation of advertising as a mass phenomenon, the influence of advertising on society; sociological methods of ensuring advertising activities are considered. Problems related to modern legislation in the field of advertising are touched upon. The material includes many examples from domestic and foreign practice and contributes to the formation of a systematic set of knowledge about advertising activities. For students of higher educational institutions studying in the direction of preparation of higher professional education 030600 "Journalism" and specialty 030601 "Journalism" for SES-2 and the direction of higher professional education 031300 "Journalism" for the Federal State Educational Standard.
The textbook analyzes the macrofactors of the formation of advertising as a mass phenomenon, the influence of advertising on society; sociological methods of ensuring advertising activities are considered. Problems related to modern legislation in the field of advertising are touched upon. The material includes many examples from domestic and foreign practice and contributes to the formation of a systematic set of knowledge about advertising activities. For students of higher educational institutions studying in the direction of preparation of higher professional education 030600 "Journalism" and specialty 030601 "Journalism" for SES-2 and the direction of higher professional education 031300 "Journalism" for the Federal State Educational Standard.
Moscow University Press
