Advertising: the Art of the Word. Recommendations for Compilers Who Advertise Texts

Реклама: искусство слова. Рекомендации для составителей рекламных текстов

Kohtev N.N.

book lists linguistics journalism

ISBN: 5-211-06006-7 publication date: 2004 format: 60×90 1/16 pages': 94

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Abstract To cite this article About the author

Abstract

The manual introduces the principles of stylistically correct and effective construction of advertising texts, requirements for their composition, language and style and specific features of their linguistic impact.
For mass media staff, advertising agents and writers of text ads.

To cite this article

Kokhtev N.N. Recommendations for Compilers Who Advertise Texts — Moscow: Moscow University Press, 2004. — 94 p.

About the author

Kohtev N.N.