Moscow University Press
RU ENG
Public Opinion in Advertising and Public Relations

Public Opinion in Advertising and Public Relations

Общественное мнение в рекламе и связях с общественностью
book lists sociology
ISBN: 978-5-211-06365-5 publication date: 2012 format: 60×90 1/16 pages': 434
Abstract

Advertising and public relations operate in the social space solving their professional tasks and dealing with the mass consciousness or with its relevant social cross-section – public opinion.
For public relations and advertising the study of public opinion is to research public reaction to these activities, company image, goods. services produced by such company and implications of its activities. Studying interrelationships between PR and advertising activities and public opinion has a pragmatic meaning: it helps these corporate institutions to function in society in a more effective way.

To cite this article
Fedotova L.N. Public Opinion in Advertising and Public Relations — Moscow: Moscow University Press, 2012. — 434 p.
About the author
Fedotova L.N.