Public Opinion in Advertising and Public Relations

Advertising and public relations operate in the social space solving their professional tasks and dealing with the mass consciousness or with its relevant social cross-section – public opinion.
For public relations and advertising the study of public opinion is to research public reaction to these activities, company image, goods. services produced by such company and implications of its activities. Studying interrelationships between PR and advertising activities and public opinion has a pragmatic meaning: it helps these corporate institutions to function in society in a more effective way.