Public Opinion and Journalism

The manual examines the relationship of journalism and public opinion. Journalism is understood here as a structure, process, professional activity of collecting, processing, managing according to certain standards, transferring socially significant information in society for solving certain tasks remotely on a regular basis. Public opinion is a conglomeration of opinions, interests, preferences, likes and dislikes, relationships, behavioral patterns in society. This explains the mutual interest of journalism to public opinion, since this world of opinions characterizes society. Public opinion is interested in journalism, because the structures that study public opinion supply the public with this information. The process of studying public opinion, the methodological apparatus of surveys is professional knowledge. Journalists, too, should have it. The Book is addressed to students of journalism faculties.