Mediatization of the media

The term “mediatization” is generally used to characterize those changes that culture and society undergo under the influence of the media. The present research uses this term to assess the transformations of the media themselves from the industrial viewpoint. To speak about the mediatization of the media means to look at the Russian mediatic environment bearing in mind the industrial conflict between the media — the conflict that results from the clash between the Internet, that is freely developing, digital milieu and the media system that is deliberately organized and institutionally framed.