Communication Concept of Public Relations: Technology Models, Synergistic Effect

The monograph is devoted to the analysis of public relations as a communication system regulating social activity. Communication processes in public relations are considered from the point of view of synergetics. The author analyzes the interrelation of mass and corporate communications in public relations. This work also covers the potential of public relations communication technologies in relation to the information society, as well as the place and role of the public relations system in the modern media system.

The book is intended for students, post-graduate students and teachers of advertising and public relations departments, professional communicators, as well as for those who are interested in the mechanisms of influence of public relations.