Классический университетский учебник

This textbook examines the psychological aspects of media functioning: the perception and impact of mass information, the psychological factors that determine professional success in mass communications, and the psychological principles of media creativity.

The educational publication, which has been steadily produced since 2015, examines general theoretical issues of classification and indication of media systems, historical stages of development and formation of the domestic media system; characterizes the legal field in which it functions. The book examines various segments of the Russian media system: print media, television, radio, online media, social media, news agencies, the film industry, advertising and public relations. The technological, economic, organizational, structural and content aspects of each segment are analyzed. Special attention is paid to the media audience. The textbook contains a large amount of statistical material.

For teachers and students of journalism faculties, researchers, media workers.

The textbook discusses the causes of organizational changes, the tasks of change management managers, methods for diagnosing organizations and identifying areas of need for changes. The main theoretical approaches and models of change management, methods of their planning and sequence of actions for their implementation, as well as a wide range of problems associated with changes are presented: the perception of changes by personnel, the reasons for resistance to changes and methods of overcoming it, the formation of change management teams, strategies for their implementation. The features of changes in the organizational structure, culture of the organization, ways of radical changes and management of changes in a crisis are considered.

For Master's degree students studying in management specialties.

The textbook covers the main issues of the petrology of metamorphic and metasomatic rocks and impactites and analyzes the main types and factors of metamorphic processes. Based on the physicochemical analysis of mineral parageneses, it describes the most important mineral associations that arise under metamorphism and provides the formational analysis of metamorphic rocks.

For students and postgraduates of geological and geochemical specialties.

This textbook examines various methods for exploring oil and gas fields and demonstrates the potential for integrating them to effectively conduct oil and gas exploration. It consists of four parts. The first part describes the theoretical basic criteria for oil and gas potential, as well as the objectives and stages of oil and gas exploration. The second and third parts present the fundamental principles and examples of the application of geophysical and geological methods in oil and gas exploration. The final, fourth part examines the general principles of integrating methods to solve various problems in oil and gas exploration.

The textbook is the result of generalizing the experience of teaching the university course "Working on a Computer and Programming" for students of the Mechanics and Mathematics Department of Lomonosov Moscow State University and the school course "Computer Science" in classes at the Mechanics and Mathematics Department based at School No. 54 in Moscow and in the mathematics classes of the University Gymnasium. The book collects and systematizes the problems offered for independent solution during seminars, laboratory work, tests and exams.

The book is intended for senior school students with in-depth study of mathematics and computer science, students of higher educational institutions mastering programming methods and the C language, as well as to help teachers conduct practical classes.

Mineragraphy is closely related to mineralogy and the study of minerals. Using the mineragraphic method, microscopic grains of ore minerals and their interactions with each other and with host rocks are determined. Furthermore, by studying ores in reflected light, it is possible to identify tiny inclusions and patterns of micro-aggregation.

This textbook includes material on the basics and necessary skills for using a microscope and determining the mineral composition of ores in reflected light. It covers the main approaches to assessing the genesis of ore deposits.

The book contains about a thousand tasks that can be used in the study of algebra in both regular and specialized physics and mathematics classes and in preparation for the Unified State Exam and other exams and mathematical Olympiads up to the highest level. It can serve as an addition to the well-known problem books used in secondary and higher school.

It contains collections of problems on the main topics studied at school: algebraic and trigonometric equations and systems, solving algebraic and trigonometric inequalities, proving inequalities, complex numbers. The issues that go beyond the scope of the school curriculum, but accessible to the understanding of schoolchildren, are considered. The necessary theoretical information is presented in the form of task cycles.

The book contains both easy and difficult problems that were offered at mathematical Olympiads at one time or contain non-trivial facts from theory that go beyond the scope of the program. Some tasks are left without instructions and solutions, teachers can use them for training exams and Olympiads.

The book is of interest to both schoolchildren and students, teachers and all lovers of mathematics.

This manual covers the material of a two-semester course. The first part of the manual is devoted to the fundamental phenomena in space and high-energy physics. It examines such fundamental phenomena as cascades in a homogeneous medium, a layered detector, neutron wander, and the motion of charged particles in a dipole magnetic field. The second part addresses detector modeling and particle detection.

Typical detectors and experimental setups are discussed: a scintillation spectrometer, a SONG spectrometer, and the recording and processing of data on charged particles and Cherenkov light from extensive air showers (EAS).

This textbook consists of six chapters examining modern advances in the molecular toxicology of superecotoxicants in addressing biosystem safety issues. The monographic approach to systematizing these advances is intended to foster a systematic understanding, including the dangers of low doses (concentrations) of these substances and methods for assessing and preventing the risks they pose to environmental and public health. Sixty-five figures (diagrams) and one photo facilitate understanding of the material.

These are discussed in the context of global trends in the development of a methodological framework for monitoring and protecting environmental and public health, taking into account the concept of socially acceptable risks. Special attention is given to the prospects for applying the latest advances in molecular toxicology to the development of this framework.

This book analyzes the molecular mechanisms of information processing in the human brain. The basic research methods are functional magnetic resonance imaging and NMR spectroscopy.

Kinetic models of synaptic contact function are analyzed. Using supercomputer technologies, the molecular mechanisms of action of key enzymes in synaptic systems are deciphered. The possibilities of controlling neuronal processes with external fields and chemical agents that improve cognitive function are discussed.

The textbook contains a systematic presentation of the main pathopsychological patterns of mental development disorders in children. A number of general patterns of abnormal development are identified. The role of various factors in the occurrence of asynchronies in the development of pathopsychological neoplasms is shown, an original classification of types of mental dysontogenesis is presented, and their psychological structure is described. The manual can be useful for defectologists, child psychiatrists, neurologists, teachers and educators of special children's institutions.

The textbook systematically describes the course of inorganic chemistry (chemistry of elements) in accordance with the standard program of the discipline "Inorganic Chemistry" for chemical faculties of state universities on the basis of a long-period version of the Periodic system of Mendeleev. Structural data, the basics of the valence bond method, the theory of the crystal field, molecular orbitals, the modern version of the polarization theory, the Gillepsi method are widely used. The book reflects many years of experience in teaching inorganic chemistry at the Department of Inorganic Chemistry of Chemical Faculty of Lomonosov Moscow State University.

For students of chemical faculties of universities, it will be useful for graduate students, teachers and anyone interested in inorganic chemistry or working in this field.

This book is a textbook that examines the fundamental phenomena of visual perception and the molecular mechanisms that support them. It provides a particularly detailed presentation of the structure and key functions of the visual pigment rhodopsin molecule in health and disease. This textbook provides the opportunity to learn how to apply fundamental knowledge of the fundamentals of primary visual processes to the diagnosis, treatment, and prevention of visual pathologies.

Key micro- and macroeconomic concepts are presented within the framework of a fundamentally new approach to constructing economic theory. This approach is based on the distinction between pure theory and the complex of "realistic" economic disciplines, which includes classical macroeconomics. Pure theory, built on the deductive method, is intended to form a unique intellectual model of the economic system and reveal the nature of the interrelations between its main elements. However, between the conclusions of pure theory and practice there lies a "zone of uncertainty," which the complex of applied economic and non-economic sciences aims to reduce. This work allows the reader to understand the opportunities and limitations associated with the heterogeneous nature of modern economics and related social disciplines. The main text of each chapter uses minimal mathematical apparatus, while many chapters are accompanied by mathematical appendices. The textbook includes questions and assignments for independent study, bibliographies and commentaries, and a subject index.

The proposed determinant based on modern ideas about the systematics of lichens makes it possible to make up for the lack of knowledge of these organisms in swamp ecosystems. The first sections provide brief information about the biology, ecology, practical significance of lichens, and methods of study necessary for the identification of species. In the main part, various keys are given for determining lichens (genera, lichen species, taking into account their substrate confinement and in the absence of fruit bodies); diagnoses of 107 genera are given, before which keys are given for determining the species of these genera, as well as diagnoses of 345 species. After the name of the species, its synonyms are given, and after the diagnosis of the species, the types of swamps and the substrates on which these taxa occur in swamps are indicated. 

The determinant is designed for botanists, geographers, employees of specially protected natural areas, students, postgraduates, as well as nature lovers interested in lichens.

This textbook examines the characteristics of wave pattern formation on seismic profiles, without which interpretation errors can occur: the shape of the reflected pulse, the relationship between horizontal and vertical scales, distortion of the waveforms on time sections, the identification of noise waves in seismoacoustic data, and more. Definitions of seismic complexes and seismic facies are provided. Seismic data analysis is proposed for the study of various geological objects, and their mapping features are discussed.

The textbook discusses the composition and structure of the underground hydrosphere, types of groundwater and conditions of their formation, the principles of hydrogeological zoning and the main types of hydrogeological areas problems of use and protection of groundwater: fresh mineral therapeutic, industrial and thermal power, as well as methods of field hydrogeological work, widely used in various types of research and surveys.

For students studying in the direction of "Geology", it can be used when reading the course "Hydrogeology" ("General Hydrogeology") to students of the specialties "Hydrology" and "Geoecology" of geographical faculties of universities, as well as for students studying in the specialty "Prospecting and exploration of groundwater and engineering geological surveys" of technical universities.